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| acxiom CEOscott howe |
SEE WHAT ACXIOM KNOWS ABOUT YOU,
What school did you go to? Which college did you attend? What music do you like? What size clothes do you buy? Do you have any kids? What colour do you decorate with? HAVE I GOT YOUR ATTENTION YET? Acxiom have amassed a fortune in selling data , its income jumped 34.3 percent from$12.3million to $16.5 million in the last year, but what exactly have they been selling about you. Acxiom partners with hundreds, perhaps thousands of websites and
physical retail locations, and gathers information on the consumers who
visit those stores. Acxiom then aggregates the data it collects across
these sites and builds unique profiles of individual people, selling the
profiles back to retailers. To allay concerns about what data they where keeping on individuals Acxiom decided on sept 4thto open its website portal called AboutTheData that allows individuals to look at some of the records the company stores about them. The portal allows you to look at and edit the information kept on you, all you need to enter is your first and last name,your address, y our birthday, the last four numbers of your social security number ( ssn ) your email address and a capcha, The six catergories include: Characteristic, Home, Vehicle, Economic, Shopping and Household Interests. Have they got it right? well you can judge for youself . Oh sorry , you need to know how to get there, Acxiom's public portal is available at
www.aboutthedata.com/portal. Happy hunting peeps. thanks for reading this article. Look forward to reading any of your comments and dont forget to use the " reaction " boxes. Regards A+A.
